ZEO had a unique product, a new non-alcoholic adults soft drink, that we launched into the UK market in 2012. We gave ZEO a voice and identity, developing web applications, way-finding, outdoor, digital OOH, experiential, on trade, off trade, event, PR, as well as mixology training programs to engage bartenders.
It is worth noting that I had nothing to do with the follow up TV campaign you may have seen as Turkey of the week in Campaign. If you dont recall, a lady rode a horse onto a plane. Apparently that's a thing. After our initial launch activity, I stopped working on ZEO.