Northern Ireland really is the physical home of HBO’s Game Of Thrones. It’s where the production for the series and much of the filming takes place.
For the second year of Tourism Ireland’s Game Of Thrones Territory campaign, fans of the show have been witness to a series of live-action events taking place over 12 weeks, they showed the fantasy world of Westeros bleeding into the real world of Northern Ireland.
User generated social applification was outstanding as fans hunted for the next find to be the first to post it across all social media channels. Press releases surrounding the events also hit massive volume.